‘My dream is to create a sleep revolution in sport, and the world will follow!’ Shane A. Creado, M.D.

We know that elite athletes are supposed to account for every calorie consumed, every movement and vector, and rigorous training protocols, all with a view to peak performance. Athletes don’t wait for an injury or a setback to start training, so why should we wait for a problem to arise, when it comes to sleep? 

One of the most important variables for optimizing performance is sleep. 

For too long, sleep has been neglected, or is only addressed when there are clear problems. 

As Casey Smith said (Head Athletic Trainer, Dallas Mavericks) “If you told an athlete you had a treatment that would reduce the chemicals associated with stress, that would naturally increase human growth hormone, that enhances recovery rate, that improves performance, they would all do it. Sleep does all of those things.” 

Most sleep ‘experts’ you may see on TV or read about online, are not sleep  doctors.  They  are  usually  self-described  sleep  coaches or researchers or psychologists, who are great talking heads, but have little understanding of the complexities of the brain and other organ systems, and hardly any real-world experience in treating complicated sleep disorders. 

Those who are sleep doctors, are not trained in the gold-standard treatment of insomnia: CBT-insomnia. Those who are trained in CBT-insomnia are usually psychologists, who have no training in medicine or underlying factors contributing to insomnia/ sleep problems. 

Dr. Shane Creado is a double board-certified sleep medicine doctor and psychiatrist. 

He completed an undergraduate degree in physical therapy, graduating at the top of his class. He then went on to do an MD, graduating at the top of his class, valedictorian and awarded the gold medal for honors in every subject. He was also collegiate champion in badminton and table tennis. 

He completed his psychiatric training at the University of Wisconsin where they awarded him the graduating resident award for academic achievement.

He then went on to a fellowship in Sleep Medicine at the University of Wisconsin because of the huge overlap between sleep and psychiatric issues.

It was this realization, that drove him to write the book ‘Peak Sleep Performance for Athletes’, The cutting-edge sleep science that will guarantee a competitive advantage.

It debuted #1 in sports medicine on Amazon in March 2020.

He is also a contributing author to 6 principal books in Sports Psychiatry.